LJ Hooker
Fire magazine
Fire (females in real estate) is a magazine we developed with A Bit of This Publishing for LJ Hooker. The real estate industry is a 50:50 split between men and women but looking closer, 70% of sales agents and Principals are men. The purpose of Fire magazine is to connect and empower women through sharing stories of success and support women with their challenges of balancing work and life. Rather than design a corporate magazine, we gave the look of this title a more feminine feel.