Too Cool For School identity

This identity was a load of fun but challenging since it was for a close friend with very specific tastes. That said, we hit the creative brief on the head and the project was approved without corrections. Too Cool For School is a kids lifestyle store with a difference. No cliches or typical kids stuff you’d find in every shopping centre. Just great clothes, toys and furnishings as individual as our little munchkins. The identity needed to show playfulness and style and not be too gender specific or fashionable.